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. they say that i want to be a search engine optimizer. and i said kumble will be talking about? you can't be an ophthalmologist or lawyer and if you're going to be a search engine optimizer? well, what is search engine optimization? well, it came out of nowhere, the whole industry. so this became a huge economic event, producing a multibillion dollar industry overnight. so god only knows when a billion more people start buying their brains to the world. what new jobs will emerge? there is only one thing i can tell you. that is that in this hyper connected world, every job, every middle-class job, it is either going to go up, out, or down faster than ever. it will either require more education, whatever it is, and it's going to be a decent job, more people in the world will be able to compete for it and do it in different ways and it will be outsourced to history more fast than ever. that is what it is doing. every job today's going up and down and down faster than ever. >> wow, okay, here in the aisle in the red. >> hello, i am from the working class of 1979. and i have been taking a lo
misperception that they are erasing information. a lot of what they're doing a search engine optimization. it is building technology to push those results to the back. issues thatme people believe they have now gotten rid of this bad information. it is still there. it is just push done in terms of relative scores so does that come up as highly. we have another question in the front. >> what happens if social intelligence misinterpret a piece of information that it finds, a screen shot somebody at a racist rally? informationng that and misinterpreted. you be liable for negligent misinterpretations th? --i will leave that in situ i will be that information. leave that information. we're looking for an objective set of information. resolutionwe have a process is to enter a situation where we are able to miss identify something and the employer were to inform the applicants they were going to take the adverse actions. that is the exact reason we have this process, so they can come to us and we can generate a new report. >> theoretically the employer cannot fire a person because of the controv
of times what their doing is really just search engine optimization, which is just building technology to push those results towards the back of the search results. so there are some issues that people believe that they now have gotten rid of this bad information, actually it is still there. it's just push down in terms of relevance for the search engine so it doesn't come up as highly. >> i like to think that they displace the information. >> it comes up on page five instead of on page one. >> we have another question in the front. >> my name is robyn. my question is, what happens when social may misinterpret a piece of information that becomes publicly available? like it's a screenshot of somebody as a racist rally that the to be -- that they happen to be just walking along the street at the time. you pass this along to the employer. and adverse proceeding issue from the. can you be liable for negligence or defamation? >> whether or not we can be liable, i would need to -- >> have you experienced -- >> we have not had that experience. to reiterate a couple of points, we are looking f
of what we do, i mean, i guess the scary part is when you feel like you've become a slave to search engine optimization. >> what's crowded out? at the "new york times" where you -- >> how does any story that takes real investment, i mean, look, when you read the paper every day, there's lots and lots of intelligent sounding stories in that paper, okay? they are still intelligent. if you know them from the inside and you've done them for 20 and 30 and 35 years, you do know that there's a quality to many, many of the stories, done in a day what used to take a week, okay? i mean, there's a classic example is -- i'm not a story every story is great, but it has to be valid, do something, and back in the mid-1980s when nobody in this town -- everybody in hollywood talked about what a monster he was, running entertainment business out of caa, and is corrupt, evil, crooked, whatever, and there was never one single newspaper story about him, none. he prided himself op doing this in the dark. i'm sitting on the "wall streett journal" citying, well, screw that, we'll get him on the front page of the
Search Results 0 to 3 of about 4